Cloven vs Salesforce: Which one is better for Canadian Financial Advisors?

Are you choosing between Cloven vs Salesforce for your CRM needs? When considering CRM solutions, it’s essential to understand their differences to make an informed decision for your business needs as a Canadian Financial Advisor.

Let’s break down the key features and advantages of each platform to help you make an informed decision.


Both Cloven and Salesforce do have the ability to customize the CRM to your businesses unique needs.

Customizing Salesforce requires fairly advanced knowledge of the platform. As a result, most financial advisory practices hire a Salesforce admin to build out their Salesforce. This can lead to high upfront costs (we know practices who have spent $100K+), but also slow turn-arounds when you need a quick fix as your practice evolves.

Cloven is built specifically to empower small-medium financial advisory practices by providing a user-friendly interface to customize your CRM without extensive technical knowledge. This enables advisors to tailor their CRM experience themselves or with minimal assistance. This not only saves significant upfront costs but also ensures flexibility as your practice’s needs grow.


There are Financial Advisor-specific versions of Salesforce, such as Salesforce’s own Finance Service Cloud, as well as Salesforce partners like XLR8.

The big difference is that these solutions are US-built and focused, whereas Cloven is specific to Canadian advisors.

Cloven’s focus on the Canadian market offers advantages for Canadian advisors- especially with integrations. Cloven integrates with tools used by Canadian MGAs such as BlueSun Advisor- allowing for simple upload of data. What’s more, Cloven integrates with Canada-specific planning software such as SideDrawer.

Full Software Stack   

When it comes to integrating with other software products, both Cloven and Salesforce offer solutions, albeit with differences in approach and pricing. Salesforce requires additional subscriptions and integration efforts to bring in new tools to your software stack. Cloven provides a comprehensive Productivity Suite that seamlessly integrates with the CRM at no extra cost, simplifying the process for users.

This Productive Suite includes E-Signature, Calendar Bookings, Cloud Storage, Social Media Management, Online Form Builder, Receipt Scanner, and Email Marketing.


Pricing considerations play a significant role in the decision-making process for businesses evaluating CRM solutions. The pricing models of Cloven and Salesforce are both per-user, but come at different price points.

Salesforce’s Finance Services Cloud starts at a higher price point of $325/month, Cloven offers a single-tier pricing structure that includes all integrations and the Productivity Suite for $90/month.

In summary, both Cloven and Salesforce offer distinct advantages, and businesses should carefully evaluate their features, customization options, industry-specific functionalities, integration capabilities, and pricing models to make an informed decision aligned with their objectives.

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